Fox Entertainment launches token-gated fan experience for “Masked Singer” using NFT
It is reported that Fox Entertainment and its Web3 department Blockchain Creative Labs are launching a new token-gated fan experience for the network\’s popular…
It is reported that Fox Entertainment and its Web3 department Blockchain Creative Labs are launching a new token-gated fan experience for the network’s popular singing competition program “masked singer”. The holder of NFT, known as the “Star of Masked Singers”, will be able to “watch the exclusive content of the behind-the-scenes and confessions of the contestants this season.” Fox said in a statement that the price of NFT is about $50, with a limited supply of 1050. Fans need to scan the QR code and then participate in interactive activities, such as voting to select the contestants they think will be promoted to win the opportunity to buy NFT. Participating fans will be able to “upgrade their loyalty pass” and be eligible to purchase NFT, thus unlocking additional exclusive content. The media company said that fans’ voting would not affect the results of the program.
Fox Entertainment “masked singer” program launched NFT access control experience
Analysis based on this information:
Fox Entertainment, in collaboration with their Web3 department Blockchain Creative Labs, has introduced a new token-gated fan experience for their popular singing competition program, “Masked Singer.” The network announced that fans can purchase a non-fungible token (NFT), named the “Star of Masked Singers,” for around $50, providing them with exclusive behind-the-scenes content and contestants’ confessions for this season. The NFT has a limited supply of 1050, highlighting the exclusivity of Fox’s initiative.
To buy NFT, fans must first scan a QR code and participate in interactive activities, such as voting for the upcoming contestants in the program. Engaged fans will be rewarded with an “upgraded loyalty pass,” offering them a chance to purchase NFT and access exclusive content. However, Fox stated that fans’ voting patterns would not impact the results of the show, ensuring the transparency of the competition.
This endeavor by Fox Entertainment and Blockchain Creative Labs is an example of how entertainment companies are using technology to engage their fans in new and creative ways. They are tapping into the growing popularity of digital assets and blockchain technology, which offer new and exciting opportunities for the entertainment industry. It provides fans with an immersive and personalized experience, encouraging them to become more engaged in the program beyond traditional viewership.
Furthermore, this initiative has a potential financial benefit for Fox Entertainment, as it is likely to increase the revenue generation from their popular program through NFT sales. It can also enhance their brand’s image as an innovative and future-oriented entertainment network, as they embrace blockchain and NFT technology to create an exclusive fan experience.
In conclusion, Fox Entertainment’s launch of a token-gated fan experience for “Masked Singer” is an example of blockchain technology’s growing influence on the entertainment industry. Fans worldwide can now experience their favorite shows through a new lens, offering a more immersive and personalized experience.
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